The Macallan: New Distillery Competition Brief, London
The Macallan was seeking an Architectural practice to assist with building the first signature distillery in the Scotch whisky industry.
The Macallan wanted to engage with some of the best Architects in the world to create an extraordinary new distillery that would be a global icon for the brand.
The brief can be summed up as: A contemporary expression of The Macallan brands core values. The Macallan brand’s consumer proposition is: The last word in luxury.
We helped The Macallan, a brand owned by The Edrington Group, itself a private company in the hands of The Robertson Trust, undertake a two-stage invitational process. A small group of select Architects were invited to the first stage, comprising the submission of an Expression
of Interest document demonstrating their experiences, abilities and willingness to carry out the project.
Once the level of interest was gauged, a shortlist was drawn up with the remaining Architects being invited to participate in an ideas competition. During this phase, the Architects visited the existing distillery site and hosted a tour for the client of one of their previous projects.
Following the second stage Rogers Stirk Harbour and Partners was appointed by The Macallan, as Architect and Lead Consultant.
The images shown as part of this project are taken from the briefing papers we prepared for the Architects, and are reproduced courtesy of The Edrington Group.
Facts + Figures
Client: The Edrington Group
Location: Craigellachie, Aberdeenshire, Scotland
Construction cost: £100 million
Programme: Competition Brief